End Use: April 2024

Retail rates/prices and consumption

In this section, we look at what electricity costs and how much is purchased. Charges for retail electric service are based primarily on rates approved by state regulators. However, a number of states have allowed retail marketers to compete to serve customers and these competitive retail suppliers offer electricity at a market-based price.

EIA does not directly collect retail electricity rates or prices. However, using data collected on retail sales revenues and volumes, we calculate average retail revenues per kWh as a proxy for retail rates and prices. Retail sales volumes are presented as a proxy for end-use electricity consumption.

Average revenue per kWh by state

• Percent change
• ¢ per KWh

Thirty-five states and the District of Columbia saw increased revenue per kilowatt-hour (kWh) compared to last April, while average revenue per kWh increased by 4.4% on a national basis. The largest percent increase was in Rhode Island, up 27.8%, followed by Delaware, up 13.9%, and North Carolina, up 12.7%. Compared to last year, average revenue per kWh figures decreased in fifteen states. The largest percent decrease was in Maine, down 15.7%, followed by New Hampshire, down 15.6%, and Nevada, down 12.2%. In the contiguous US, California, Connecticut, and Massachusetts had the highest average revenues at 25.69, 24.26, and 23.25 cents per kWh, respectively. Ohio had the median average revenue at 11.24 cents per kWh. North Dakota, Oklahoma, and Iowa had the lowest average revenues at 7.81, 8.28, and 8.58 cents per kWh, respectively.

Total average revenues per kilowatt-hour (kWh) increased by 4.4% from last April, to 12.71 cents/kWh in April 2024. All four sectors saw increases in average revenues per kWh. The Transportation sector saw the largest increase in average revenues per kWh from last April, up 5.7%, followed by the Residential sector, up 4.8%, then the Industrial sector, up 4.3%, and finally the Commercial sector, up 3.7%. On a nationwide basis, retail sales increased by 1.2% in April 2024. Two of the four sectors saw increases in retail sales from last April. The Transportation sector increased the most, up 4.9%, followed by the Commercial sector, up 4.3%. Two of the four sectors saw decreases in retail sales from last April. The Industrial sector decreased the most, down 0.9%, followed by the Residential sector, down 0.3%.

Retail sales

• Percent change
• Per capita
• MWh

Thirty-five states saw an increase in retail sales volume in April 2024 compared to April 2023. Pennsylvania had the highest percent year over year increase in retail sales, up 14.7%, followed by Rhode Island up 8.8%, and Virginia, up 8.7%. Fifteen states and the District of Columbia saw a decrease in retail sales volume compared to last year. The District of Columbia had the highest percent year over year decrease, down 5.6%, followed by Texas, down 5.5%, and Florida, down 5.3%.

• Change from 2023
• Change from normal

Thirty-four states saw a decrease in HDDs compared to last April. In the contiguous US, Texas had the highest percent year over year decrease, down 44%, followed by Oklahoma, down 38%, and North Dakota, down 29%. Fifteen states and the District of Columbia saw an increase in HDDs from last April. In the contiguous US, Florida had the highest percent year over year increase, up 228%, followed by the District of Columbia, up 60%, and Delaware, up 22%. Most of the country east of the Rocky Mountains, 39 states and the District of Columbia, saw a warmer-than-normal April and thus a lower-than-normal amount of HDDs. Most western states, Florida, and Louisiana saw a colder than normal April and thus an increase in HDDs.