End Use: July 2026

Retail rates/prices and consumption

In this section, we look at what electricity costs and how much is purchased. Charges for retail electric service are based primarily on rates approved by state regulators. However, a number of states have allowed retail marketers to compete to serve customers and these competitive retail suppliers offer electricity at a market-based price.

EIA does not directly collect retail electricity rates or prices. However, using data collected on retail sales revenues and volumes, we calculate average retail revenues per kWh as a proxy for retail rates and prices. Retail sales volumes are presented as a proxy for end-use electricity consumption.

Average revenue per kWh by state

• Percent change
• ¢ per KWh

Forty-four states and the District of Columbia saw increased revenue per kilowatt-hour (kWh) compared to last July, while average revenue per kWh increased by 4.4% on a national basis. The largest percent increase was in Hawaii, up 25.4%, followed by Ohio, up 15.2%, and Maryland, up 14.8%. Average revenue per kWh figures decreased in six states compared to last year. The largest percent decrease was in Connecticut, down 12.4%, followed by New Mexico, down 8.3%, and Louisiana, down 6.1%. In the contiguous US, California, Massachusetts, and Rhode Island had the highest average revenues at 30.71, 26.56, and 25.65 cents per kWh, respectively. North Dakota, New Mexico, and Louisiana had the lowest average revenues at 9.09, 9.52, and 9.74 cents per kWh, respectively.

Total average revenues per kilowatt-hour (kWh) increased by 4.4% from last July, to 14.99 cents/kWh in July 2026. All four sectors saw increases in average revenues per kWh compared to last July. The Residential and Transportation sectors saw the highest increases, both up 4.9%, while the Industrial sector was up 4.7%, followed by the Commercial sector, up 3.4%. On a nationwide basis, retail sales increased by 1.9% in July 2026 compared to last July, with three of four sectors seeing increases. The Commercial sector saw the largest increase in retail sales from last July, up 4.3%, followed by the Transportation sector, up 4.0%, then the Residential sector, up 1.0%. The Industrial sector was the only sector that saw a year-over-year decline, down 0.3% from July 2025.

Retail sales

• Percent change
• Per capita
• MWh

Thirty-two states saw an increase in retail sales volume in July 2026 compared to last July. Nebraska had the highest percent year over year increase in retail sales, up 12.8%, followed by Nevada, up 10.6%, and Utah, up 10.4%. Eighteen states and the District of Columbia saw a decrease in retail sales volume compared to last year. Rhode Island had the highest percent year over year decrease, down 12.9%, followed by Delaware, down 9.2%, and New Jersey, down 6.9%.

• Change from 2024
• Change from normal

Twenty-seven states and the District of Columbia saw a decrease in cooling degree days (CDDs) from last July. Alaska had the highest percent year over year decrease, down 80%, followed by Vermont, down 39%, and New Hampshire, down 36%. Twenty-three states saw an increase in CDDs compared to last July. North Dakota had the highest percent year over year increase, up 75%, followed by Montana, up 67%, and Wyoming, up 51%.