In this section, we look at what electricity costs and how much is purchased. Charges for retail electric service are based primarily on rates approved by state regulators. However, a number of states have allowed retail marketers to compete to serve customers and these competitive retail suppliers offer electricity at a market-based price.
EIA does not directly collect retail electricity rates or prices. However, using data collected on retail sales revenues and volumes, we calculate average retail revenues per kWh as a proxy for retail rates and prices. Retail sales volumes are presented as a proxy for end-use electricity consumption.
Forty-six states and the District of Columbia saw increased revenue per kilowatt-hour (kWh) compared to last November, while average revenue per kWh increased by 6.8% on a national basis. The largest percent increase was in the District of Columbia, up 25.9%, followed by Pennsylvania, up 20.3%, and Ohio, up 18.6%. Average revenue per kWh figures decreased in four states compared to last year. The largest percent decrease was in Rhode Island, down 21.6%, followed by Connecticut, down 5.9%, and Nevada, down 1.7%. In the contiguous U.S., Massachusetts, California, and Rhode Island had the highest average revenues at 25.91, 25.89, and 25.69 cents per kWh, respectively. North Dakota, Iowa, and New Mexico had the lowest average revenues at 8.24, 8.82, and 8.87 cents per kWh, respectively.
| Average Revenues/Sales (¢/kWh) | Retail Sales (thousand MWh) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| End-use sector | November 2025 | Change fromNovember 2024 | November 2025 | Change fromNovember 2024 | Year to Date | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Residential | 17.78 | 5.5% | 101,117 | 2.4% | 1,387,712 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Commercial | 13.19 | 6.8% | 114,782 | 2.4% | 1,363,903 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Industrial | 8.44 | 7.5% | 82,471 | -2.2% | 962,138 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Transportation | 13.64 | 10.3% | 555 | 0.2% | 6,690 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Total | 13.43 | 6.8% | 298,926 | 1.1% | 3,720,443 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Source: U.S. Energy Information Administration | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Total average revenues per kilowatt-hour (kWh) increased by 6.8% from last November, to 13.43 cents/kWh in November 2025. All four sectors saw increases in average revenues per kWh compared to last November. The Transportation sector saw the highest increase, up 10.3%, then the Industrial sector, up 7.5%, the Commercial sector, up 6.8%, and finally the Residential sector, up 5.5%. On a nationwide basis, retail sales increased by 1.1% in November 2025 compared to last November, with three sectors seeing increases. The Residential and Commercial sectors saw the largest increase in retail sales from last November, both up 2.4%, while the Transportation sector was up 0.2%. The Industrial sector was down 2.2% compared to November 2024.
Thirty-two states and the District of Columbia saw an increase in retail sales volume in November 2025 compared to last November. Rhode Island had the highest year over year percent increase in retail sales, up 14.5%, followed by Ohio, up 9.2%, and Nebraska, up 8.9%. Eighteen states saw a decrease in retail sales volume compared to last year. Massachusetts had the highest year over year percent decrease, down 6.7%, followed by Louisiana, down 5.3%, and Idaho down 4.9%.
Thirty-one states and the District of Columbia saw an increase in heating degree days (HDDs) compared to last November. Florida had the highest year over year percent increase, up 60%, followed by Alabama, up 51%, and Louisiana up 49%. Eighteen states saw a decrease in HDDs from last November. Arizona had the highest percentage year over year decrease, down 44%, followed by Nevada, down 4%, and California, down 33%.